4.0   THE MARKET (START AT TOP OF PAGE)

 

 

 

4.1       Market Overview

 

Provide a short intro and discussion of your overall market.

 

Describe overall market conditions.

 

 

4.2       Target Market 1 – Primary Market

 

Describe primary target market segment.  Give some statistics and cite your sources.  Census Bureau data would help.  YOU MUST PROVIDE STATISTICS AND NUMBERS/DATA TO SUPPORT THIS DISCUSSION.  The reader should be able to see that you have done research and have a reasonable estimate of the number of customers in your market.

 

 

Could add a text box

 

 

 

 

 

 

4.3       Target Market 2 – Secondary Market

 

Describe secondary target market segment.  Give some statistics and cite your sources.  Census Bureau data would help.

 

 

4.4       Sales Projections

 

Briefly describe how you come to your projected sales figures for your business and summarize them in a table.

 

Be sure to refer reader to your Appendix with financial spreadsheet.  These figures should match your ES, the summary figures in the financial portion of the plan, and your spreadsheet.

 

 

2003

2004

2005

2006

2007

GROSS SALES

$707,000

$6,916,000

$13,832,000

$27,664,000

$55,327,000

 

TABLE XXXX

Summary of Projected Annual Sales

 

 

4.5       Market Analysis Conclusions

 

Summarize in one paragraph and if you want to put some market analysis materials in an Appendix set up a table that summarizes material in that Appendix. 

 

Table XXXXX summarizes the support market research material found in Appendix XXXX (again, if you have any appended material).

 

 

ARTICLE #

DESCRIPTION

SOURCE(S)

# OF PAGES

1

The World’s Online Populations

Nielsen/NetRatings

2

2

B2B Projections Remain High Despite Obstacles

Giga Information Group

3

 

TABLE XXXXXX

Summary of Supporting Market Analysis Material in Appendix XXXX