3.0     THE COMPANY (START AT TOP OF PAGE)

 

 

3.1       Current Status

 

Describe current status.  Where does the company now stand?  What major milestones have been met?

 

If the firm is not yet in existence describe when it will be founded and some of the expected milestones.

 

Describe the legal form of the organization (proprietorship, corporation, LLC, etc.)

 

Who are the owners?  Can refer readers to your Management section for details, but provide a short summary here.

 

What is the mission/objectives of the firm?

 

Describe any strategic alliances the firm may have.

 

 

3.2       Location

 

What is the location or what is the proposed location.  What general market area will you serve.  What is so good about your location (if you do not yet have a location describe where you intend to found the firm).  Consider traffic, parking, surrounding businesses, etc.

 

 

3.3       Future Goals

 

Briefly summarize the milestones and future goals of the firm and reference a Gantt Chart.

 

Figure 1 provides a summary of major milestones that COMPANY NAME intends to meet over the next four years.

 

 

ADD A GANTT CHART TO YOUR BUSINESS PLAN ON THE NEXT PAGE – IT IS EASIER TO SEE THE MILESTONES ON A CHART THAN TO READ ABOUT THEM IN TEXT FORMAT.