BUAD 452 – ADVANCED
ENTREPRENEURSHIP
SPRING 2010 – PROF. ROB
SINGH
DUE:
ASSIGNMENT #1
Assignment
#1 is the first developmental step toward your final business plan and will
consist of writing a draft executive summary (ES). This assignment is worth 4 percent of your
final grade.
The draft ES should be no longer than two typed, single-spaced pages. Use 1 inch margins and 12 point Times New
Roman or Arial fonts (or some professional, standard font). I have put up a sample ES on my website and
provide some additional resources online.
Use section headers - you should cover the following
in the ES:
1. Describe the overall opportunity.
2. The major product(s)/service(s), and why they are
needed.
3. Management (names and brief backgrounds of
owner/managers).
4. Legal form of organization (e.g., sole proprietorship,
partnership, corporation) and your location (be as specific as possible about
why, what advantages the location offers).
5. The market (you should do some initial research to
support your perceived market).
6. An estimate of sales (revenues) for the first three
years – put this in a table.
7. Deal structure (how much money you need to make this
business go).
Each
group (only 2 students per group) or individual should submit only one copy of
Assignment #1 to me. Assignment #1 is
due at the beginning of class on the due date.
Your grade will be determined by the clarity and
organization of your written assignment.
I realize that you have not learned the technical
details of the business plan and may have difficulty
with elements such as the financial forecasts.
The purpose of the assignment is to begin the thought process of developing
the business plan. Most plans go through
many iterations and this is just a starting point of the plan development
process.
It
is early and you will likely make some changes to the above items before the
end of the semester – you can change the information by the end of the
semester. In fact, I expect you to make
changes as you do the research.